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| Hey CLAS Communicators! From time to time, we like to share some really good insights from others in the field. As you may know, when we talk about our "brand" as a college or even at a departmental level, we're talking about more than just our colors, logo, and website. Branding really encompasses the experience that we deliver. This 2-minute article will be well worth your time and briefly shares some perspective on: 1) How the (website) visitor experience supports or hurts our brand promise (reputation) 2) Understanding how our content (things we post) creates a lasting impression
Thanks for checking this out and as always, your questions and feedback are welcome! Reminder: Our CLAS Marketing page is no longer listed on the website menu, but can still be found at clas.wayne.edu/marketing. Don't forget to bookmark it. Mel Mills CLAS Marketing Team |
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